Which is very true neep, the listener doesn't stay with the station for more than 5 to 10 minutes at any given time. Which is why guys like me, who actually work on-air, have to sell it so damn hard. As an example, my station, does a 1/2 hour music set every hour, where you won't hear a commercial between the :40 of the hour, and the :20 of the next. We have to sell that time chunk so hard because thats our little gimmick which keeps you all listening, and if we don't sell it right, or we undersell, you all push that little button that makes me go away.
